It's a valid concern, but one that Blizzard employee, Valentine Powell, who identifies as both queer and trans, wishes to clear up. With this announcement came a certain amount of criticism, specifically that Blizzard is practicing "rainbow capitalism" - where large companies financially benefit off Pride merchandise without taking any meaningful steps to help the Pride community. The t-shirts and hoodies have the word "Blizzard" written in rainbow font, a design that references the Pride rainbow flag. We've already reported that Blizzard has added new LGBT+ Pride-themed apparel to their merch store.
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